This BB cream, like most Korean BB creams (except for my beloved Laneige), promises quite a lot. On the bottle, this BB cream claims to be triple functioning (SPF+"wrinkle improvement"+whitening) while on the website this BB cream promises ten functions (Whitening+Wrinkle Improvement+Oil control+Moisturizing+Protection from the Environment+UV Protection+Perfection, which I assume means complexion perfection+skintone correction+skin adhesion+base makeup), which is quite a lot. In a nutshell, this BB cream is supposed to act as sunscreen, primer, foundation, as well as having some skincare benefits.
A lot of people told me they steer clear from this BB cream because of the "wrinkle improvement" part since many people are young and don't have any wrinkles to improve. The SA told me that the wrinkle improvement part actually means anti-aging, and she secretly told me that one shouldn't rely on a BB cream to improve wrinkles, which I quite agree. I also don't really rely on this as a sunscreen, but that's just me...
Coverage: The Coverage is pretty good. I'd say sheer medium, and I don't think it's really layer-able (on my second layer, it becomes quite cakey). It seems to give skin a smooth texture and minimize pores.
I've noticed that this BB cream has somewhat of a whitening effect after applied and tend to give people a cool undertone. I watched my coworker apply it, and she had quite warm skin tone before application, and her skintone became a delicate cream and roses complexion which is quite pretty. The BB cream isn't overly pink, and I think it gives a rather natural look.
Finish: The finish is really natural and pretty dewy. I really like the look since it seems to either fill in or cover pores, which is great. It reminds me of the skin I get in the morning after plenty of sleep and lots of my beloved night cream.
Oil Control: The oil control is better than I expected, though still mediocre for me. I got shine on my t-zone on the 6th hour, and a little oily on the 8th. However, after trying the Skin79 Lovely Girls, I was quite grateful that it isn't drying. :)
Spreadability: This is more of a milky texture than a cream texture, so it's easy to apply, but needs more patting and blending than a more creamy BB cream. Not bad though.
Skin Benefits: I've started to not expect much skin benefits out of BB cream, since I love my skincare anyway. This BB cream doesn't seem to have any too obvious skincare benefits, but I think it at least doesn't harm skin (which is more than most foundations can say. My Laneige foundation doesn't give me any troubles, but I always wear my Laneige base with it which should cut down on the trouble foundation gives).
General comments: This is a pretty good BB cream, with a great smoothing ability. It seems like a pretty average BB cream, but if you think about it, it doesn't have any obvious faults that would make me never touch it again (which 70% of BB creams can't achieve) so...I'll wear this when my skin is a little dull or has bigger pores from lack of sleeping as it really gives perfect dewy skin (if you need more coverage, by all means use a concealer). The oil control is mediocre, and I don't blot or powder, but 8 hours is pretty acceptable, as I hate to wear makeup (to me is defined as anything with a tint + many many other products) too long anyway. I would not really advice using this as a makeup base since layering it makes it rather cakey. Great BB cream overall.